Walk into the pitch knowing how to win it.
Paste a rival's plan and find exactly how to beat it. Or paste your own, to pressure-test it before the client ever sees it. Five strategists read it from five angles and hand back a verdict plus the case you'll make in the room. No plan yet? Build one from a brief.
You're pitching against an incumbent, or sharpening your own plan before it reaches the client. The Council tears it apart from five angles and shows you where it's beatable and the case that wins the room.
Free first critique. No card needed.
Meet the Council
Five strategists. One plan you can defend.
Every plan is stress-tested by five distinct strategic lenses before a single recommendation is made.
The Contrarian
Names the risk no one else will.
The First Principles Thinker
Asks whether the plan matches what you're actually trying to achieve.
The Expansionist
Spots what's missing that would 2x the result.
The Outsider
Reads it cold. If it's confusing, you'll know.
The Executor
Identifies what won't survive Day 1 of the campaign.
“You're overweighting search. The cost per incremental customer is rising — shift budget to TikTok.”
Paste the plan
A rival's plan you're pitching against, your own draft, an agency proposal, a campaign brief. Anything from a one-pager to a full deck.
The Council tears it apart
Five strategists: Contrarian, First Principles, Expansionist, Outsider, Executor. Each one reads it from its own angle, so you never get an echo chamber or a false consensus.
You get the verdict
How beatable it is, or whether your own plan is ready. Plus the three things that matter most, and a pack that arms you for the room: the pitch line that wins it, or the case your CFO will want.
Built For
Who the Council works for
Pitching, or QA-ing your own.
You're pitching against an incumbent, or pressure-testing your own plan before it reaches the client. Five angles and one verdict in a couple of minutes, with your house voice sitting in as an optional sixth read.
Presenting to leadership.
You've got a quarterly plan to defend. Before you walk into the room the Council gives you both sides of the argument and the questions you'll get asked.
About to spend.
Your agency sent through a plan, or you've drafted one yourself. The Council tells you whether it holds up before you sign off.
Free first read.
Your next pitch is only as strong as the plan behind it.
Paste it, theirs or yours, and the Council tells you how to win. First read's free.
Critique my plan →