How MediaPlan works
Paste a plan and five strategists tear it apart from five angles. Or start from a brief and have them build one. Either way, you get the reasoning behind every call.
The main event
Critique a plan
The job most agencies come for: pressure-test a plan before it reaches the client, or tear apart a rival's before the pitch.
Paste the plan
A rival's plan you're pitching against, your own draft before it reaches the client, an agency proposal, or a campaign brief. Anything from a one-pager to a full deck. Tell the Council what you want: to beat it, defend it, sharpen it, or a straight approve-or-not.
Rival's plan · Your draft · Proposal · Brief
The Council tears it apart
Five strategists read it independently, each from their own angle. The Contrarian names the risk. First Principles checks it against the goal. The Expansionist finds the upside. The Outsider reads it cold, and the Executor asks whether it survives Day 1. Nobody's averaging anybody out.
5 angles · Independent · No blind spots
You get the verdict
How beatable the incumbent is, or whether your own plan is ready to ship. Plus the three things that matter most, in priority order. Free, every time.
Verdict · Three priorities · Free
Walk in armed
Unlock the pack that arms you for the room. For a pitch it's the line that wins the business. For your own plan it's both sides of the argument and the five questions your CFO will ask, with answers that hold up.
Pitch pack · Defence pack · $19 or Pro
Behind every read
Five minds. One verdict.
Most AI tools give you a single answer. MediaPlan runs every plan through five independent strategic perspectives, then synthesizes one decisive verdict. Same Council whether it's critiquing a plan or building one.
The Contrarian
Names the risk
The First Principles Thinker
Checks it against the goal
The Expansionist
Finds the upside
The Outsider
Reads it cold
The Executor
Keeps it practical
For agencies · A sixth seat
Add your house voice to the room
Paste your agency's planning guidelines once. They get distilled into a house voice that sits as a sixth Council member on every critique and shapes every plan it builds, judging the work against how your agency actually sounds and the red lines you won't cross. A rival's plan torn apart through your own point of view is the argument that wins the pitch.
No plan yet?
Build one from a brief
Answer a few questions about the business, audience, budget, and goals. Takes about three minutes, and the Council builds you a complete plan from the ground up.
Channel Allocation
Exact budget percentages and dollar amounts per channel, not a range you're left to interpret.
Messaging Direction
What to say on each channel, and who you're actually saying it to.
Projected Outcomes
Conservative, realistic KPI estimates so you know what success should look like.
Strategic Rationale
A clear explanation of every choice, so you can brief a team or take it to leadership.
The Brief, Explained
How to answer the brief, in plain English
The brief is a short form, about 3 minutes. There are no trick questions and no wrong answers, and the more honestly you fill it in the better your plan gets. Below is what each section is actually after.